Facebook introduces cross-app communication between Messenger and Instagram
Facebook announced today it will begin rolling out new functionality that will allow Instagram and Messenger users to communicate across apps, in addition to bringing a host of Messenger -inspired features to the Instagram inbox. On Instagram, users will be presented with an option to update to a new messaging experience that offers the ability to change your chat color, react with any emoji, watch videos together, set messages to disappear and more. As a part of this update, they’ll also have the option to chat with friends who use Facebook, the app will inform them.
The move enables users of each service to find, message and hold video calls with contacts on the other without needing to download both apps.
It also introduces features like custom emojis and themes that have been mainstays on Messenger but were not previously available in Instagram’s minimalist messaging product, along with new features like disappearing messages.
If users accept the update, the messaging icon in Instagram will change to the Messenger logo. As on Messenger, Instagram users – who have not been able to forward messages – will be able to do so to a maximum of five people at a time.
“The goal of this exercise is to get to the point where we build something once and then it works across, so we don’t have to repeat the same thing multiple times,” said Messenger chief Stan Chudnovsky.
An initial launch will begin on Wednesday in a few unspecified countries and then be rolled out globally soon.